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ShadowSoldier said:
When your console is struggling and you need to get exposure to as many people as possible? Show them that you have the games that they expect of you. Then yes absolutely. The Nintendo Directs are great but they aren't truly exposed to a new audience since only people with Wii U's would be interested in them

By this logic, then only people who own Wii U's would be interested in watching Nintendo's E3 conference. They would still need to tune it at a specific time on a specific day. Either that, or catch the headlines and articles later. So, how is doing it through Nintendo Direct any worse?