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Chark said:
E3 is very important press, investor, and consumer event. Not playing ball means you aren't in the game. Unless they did an immaculate job with the press at the Nintendo booth this will not bode well for them. Press coverage of a big 3 booth is what the press does anyway, so I'm not sure what Nintendo is thinking. This might shake investor strength.

The question here isn't whether Nintendo is playing ball, but the necessity for E3 at all.  Plus really, who wants to see another corny Nintendo presentation?  There are some, but let's all be honest.  We don't need something to cringe on.

I'm just wondering, how important is E3 for any of the big 3 to be able to drive the message home?  What's the target of E3.  The press will hound an anything that smells funny.  Investors will always be givin party passes and limo rides, and the consumer, how far reaching will E3 get to the consumer?  Ask 10 people on a random main street and question their knowledge about E3.  I had, and found that 2 out of 16 people knew a damn thing about Electronic Entertainment Expo. It was at work actaully, but I asked a diverse group of workers, ages 18 to at least 48 years old.  When we look for news, it's not E3.com, but it's ign, or yahoo, or vgchartz, gametrailers.  The casual doesn't get this info from E3, but from word of mouth from Becky's 15 year old son playing with the Kinect. 

I remember when Sony had their conference last March.  All day, nothing but news about playstation on the local tv news, the news paper, Yahoo news, etc.  It felt like E3 the whole day.  I'm betting when May 21st hits, it'll be mini E3 day also.