Nintendo 2012 FY Investor Meeting *Full Presentation in English Text*

[Mr Khan]

noname2200 said:

_crazy_man_ said:

*Nintendo open to new business models on its platforms like free-to-play.

_crazy_man_ said:

*Nintendo said advertising expense doesn't rise much because of efficiency of using Nintendo Direct, social media, and eShop.

Also: not advertising.

Sincerely hope the free to play thing was just lipservice. Someone out in this industry has to value keeping, well, value in games.

The advertising quip would make me wonder if they hadn't lost their heads entirely, except for the fact that they did just launch a new TV commercial line.