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curl-6 said:

However, the spots look like they target people who don't know the PS3 or 360 exist, and think in terms of "upgrade".

Good grief I'd forgotten how atrocious that ad was. Suddenly even the Wii U's advertising doesn't look so bad.


People forget that.  Corn is better than that stuff.  REALLY BAD emotional response generated with the baby.  

Anyhow, thinking of it more, if you REALLY want to get to families, use the Simpsons and have Homer want to watch his TV shows, while Bart and Lisa want to play.  Show a fight break out and say... "Do you want to prevent getting into a fight with your kids over the TV?  Get a Wii U, and kick them off, and don't miss anything you want to watch now!  Now everyone can stay in the same room, and not have to talk to each other, and call it 'bonding'  More family building through less communications.  The Wii U does it all!"

It would be a take on what they showed at E3 to introduce the Wii U to the world, with the dad wanting to watch his baseball game NOW, and the kids playing Mario.