The New Wii U Commercials: Wii U Stories

[Stefan.De.Machtige]

JoeTheBro said:

Stefan.De.Machtige said:
O.o.
I see we have a lot of marketing wizards in this thread (IMO).

Face it. Those ads are great for what they are: targeted at families!

It's not like Nintendo is a family-friendly company. O, right :D

@BOLD
Yes, at least I am.

@ITALICS

They are horrible for families. An ad like this should be subtle and let the mom/head of family look at it and think "hey I think this would be great for us!" Instead the ad has to directly highlight the parents saying these things. There are much better ways to reach these families.

@UNDERLINED

They are family friendly. That doesn't mean the only people they should care about are families, especially at launch when traditionally it's the big gaming fans (of all ages of course) that buy systems.

There is no need to be subtle for this kind of audience, these ads are aiming for dumb.

Dumb ads for dumb people. Note: not literal dumb, but dumb as posessing a very basic knowledge of the gaming industry.