Well they address that it's a new system - not a Wii peripherial.
That you need to play it to 'get' it.
That it has better graphics (but are showing NSMBU which really doesn't show it?!?)
That it's a system the family can play together.
That kids need video games for healthy development... wait, what? Whatever Nintendo...
So the marketing team is getting out the message we here have all been saying they need to get out, but it's simply not terribly convincing. As someone who never played on consoles before Wii, this is aimed more at me than most here, but I have a Wii. I have NSMB on Wii. I have Mario Kart (which I would assume is what they were playing if I didn't know better). I'm not really seeing the graphical improvement here and the tablet thingy is still... WTF? It goes against everything Wii was to casuals without a word of why I want such a thing. "It makes it easier" Really? Easier than swinging my arms? How?
Not to seem too negative. I see what they are trying to do and I think they are by and large doing it, so the messaging is 100% clearer than the holiday ads. The ads do seem forced, and just not as fun as Wii was but warm and welcoming. The problem is more with the WiiU. As they say, you have to try it to get it.
Personally, I've tried it multiple times. I still don't get the gamepad. But I hope this message sells, I really do. At least they are doing something to try to kickstart some sales.







