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Nsanity said:
binary solo said:
If the game cost $50 million to produce, then factoring in marketing costs this game needs to sell ~1.2 million at full price to turn a profit.

The Super Bowl advertisment alone was probably a few million.

There was no superbowl advertisement. It aired online (remember only a few million people watch it online) and it must have cost much less than a million. It got the same exposure it would have received if it aired on the relatively unknown show Arrow and I'm sure that can't be more than a few thousands of dollars (nowhere near a million). If anyone has any more information on this, please enlighten us, but let's not call it a superbowl ad, when it didn't air on CBS.