development of GoW: A (may or may not) have cost 50 million $

[binary solo]

kowenicki said:

binary solo said:

Nsanity said:

binary solo said:
If the game cost $50 million to produce, then factoring in marketing costs this game needs to sell ~1.2 million at full price to turn a profit.

The Super Bowl advertisment alone was probably a few million.

Yep 1.2 million @ full price = $72 million. I figure around $20 million marketing, 10% of the marketing budget on Superbowl sounds about right.

retailers sell it for free? 

That's the $2 million. Don't retailers get screwed on new games?