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Machiavellian on 20 April 2013
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torok said:
CGI-Quality said:
Glass half empty perspective. On the other foot, to some, it must ache, just a tad, knowing that Sony's worst console will still outsell Microsoft's best.


Yes, that is even more interesting if we look at how bad they managed the PS3 launch and still came a year later. In the end, Sony's totally terrible management of the first 4 years of PS3 (price, launch date, PSN hack) will still beat the best effort MS ever made in consoles.

 

When you really look at it, its not that interesting.  Sony sold about 6 mill in Japan where MS does not have a  market.  That alone gives Sony a huge boost in global sells. Sony also sell in more markets then MS which is also a boost to their total global sells.  When the PS3 came out it always sold more than the 360 even with the higher price because of the PS brand.  The fact that Sony probably will take 2nd everybody pretty much stated that from the beginning.  The difference is that people stated it would be much sooner than 7 years.

If you look at it from MS perspective.  The first Xbox was a complete lost finiancially.  The 360 also started this way and also had its own troubles but MS was able to tripple the size of its install base.  Tripple the size of its online userbase.  Start to make a profit on each console and make quite a penny on it online services.  Take over 2 major markets from your competitior which is the US and UK.  Increase your market share in Europe and sell to other regions.  

So while the fanboys can thump their breast at getting 2nd place, as a product I am sure MS is very happy with what the 360 has done and it gives them a competitive chance to battle Sony PS brand without having to rush to market.

It seems people always takes this narrow view that who sales the most console is the winner but in reality, its a much longer war.  I am sure a company wants to continue to move forward than go one step forward then 2 steps behind only to have to play catch up again.