I have never doubted that Sony will produce a good looking console. Sony's hardware has very rarely failed to produce good looking devices, though sometimes they are let down by poor materials.
But with their flagship phone, the XPERIA Z looking amazing AND the tablet Z and their latest Vaio Duo 11 looking great too, they are on some fine form
As for the actual OP, it is clearly just complete speculation. I think Sony might unveil the box before E3, but probably only about a week before the event to build excitement. They won't have time to go over it at the press conference, as they will be too busy showing the FF VII remake along with KH3 and Versus PS4







