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Steam is free and a great service and it manages it in an open environment where it has direct competition on the selling stuff side. Also, I've never seen an ad on Steam. XBL, on the other hand... Well, let's just say that I don't undestand at all how some think having to pay for XBL is acceptable when all other similar services do it for free.

What I can understand, though, is people saying $60 a year isn't a big deal, but you can you can really say that about anything. How about the privilege to make calls on your phone? That'll be $10 a year, thank you! (And yeah, I should have picked a better 'service' as an example but I'm in a rush right now.)