| thismeintiel said: Actually, Sony did state they sell the Vita for a profit. "For Vita, the price on performance was something we definitely wanted to hit, although we all agreed because we are PlayStation, people expect better graphics and prettier pictures, so we have all those things we wanted to achieve in terms of capabilities, but we capped our ambitions with a cost of goods target that we can profitably sell the hardware for $250. To answer your question, we set out a goal: Yes, we're going to hit the $250 price, and no, we don't want to sell the hardware with a deficit. That's a goal we set out to do and I'm very happy we are achieving that." - Source At the very least, they were taking a small loss on the $249 SKU, while makig a profit off the $299 SKU and memory cards. Of course, that was back when the Vita launched. I'm sure Sony has been able to cut costs since it's been more than a year after its initial release. |
At least we know they have room for a price cut then.
Wonder why they said they needed 3 years. R&D costs can't have been extremly high. Again, holidays will be extremely telling.
http://gamrconnect.vgchartz.com/profile/92109/nintendopie/ Nintendopie Was obviously right and I was obviously wrong. I will forever be a lesser being than them. (6/16/13)
