Sony says PS4 price will appeal to gamers “in the broadest sense”

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Otakumegane said:
People that expect PS4 to be $400....

You're being delusional. Sony's not going to try take a $100+ loss again. They don't have the funds to.

are YOU insane? It is highly unlikely that Sony would ever put forth a device that would force them to lose such a huge amount on it and no way they will start at anywhere near $600 again. This was stated by them already that the system would be "nowhere near" the starting price of PS3. 100bucks is not that much cheaper than that so $399-$450 is most likely in worst case scenario. 

Sony is obviously geting some crucial deals on all their parts. We already know AMD is basically giving them top notch work for chump change. They most likely have the hook up for the RAM as well.

I imagine it will be a similar situation to the Vita, regardless of how good the system is doing, it is still currently profitable. Every Vita sold is money in the bank. Same will go for PS4, where it is at least making some small amount of profit. I think the parts all together are probably costing Sony no more than $320.