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Machiavellian on 13 April 2013
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Aielyn said:
slowmo said:
The joys of a forum are that you can read into my statement whatever you like

Someone in my comapny's marketing department recently sent a poster throughout the company with the phrase "have your photograph proffessionally taken".  It's somewhat of a huge blunder to spell professionally wrong but had this mistake been made by most people in their daily work it would not have been published for hundreds of people to see.  The problem with PR is that your every mistake can be in the public eye and it's hard to not appear incompetent when people think it's such a simple job to get right.  I think most PR people are competent but it's just a lot easier for them to drop a blunder that is noticed by others and unfortunately there is nowhere to hide if you do.

There's a big difference between typographical errors that make you look bad and a statement that specifically goes out of its way to say "we're not going to comment on this part of it". While they may have failed to recognise that it actually confirms something, they couldn't possibly have missed the option of rejecting the premise - it's one of the most elementary methods of PR.

I seriously do not know what PR school you come from but I do not ever remember PR making a comment about something that does not exist.  MS has not announced anything related to their next console so how can someone make a comment about it.  I really do not understand your reasoning.  MR Major Nelson would have said that the rumors are not true about always online, well, he just made the Next xbox announcement.  If you believe it would not be taken that way you have not been paying attention.