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Sadly, it's the truth: People do think it's a Wii add on. We play games regularly in a group of 5-10 people and none of my friends (who regularly play games!!) knew this was a new console. One of my friends is a huge tech nerd who always knows what's going on with tablets, smartphones, etc. and it took him more than an hour to realize this was a new console. He could *see* the console under my TV, yet he thought it was a Wii and continued to ramble on how it would be possible to use 4 gamepads at once "if this had more than 90mb of RAM". I was hellishly confused.

Long story short: They think it's a peripheral and they don't intend to buy it because in their mind it'll only support a handful of games or "isn't needed to play". It's actually true. It was also true with the 3DS.