People who use PS360 as their main consoles will more than likely get a PS4/NextBox as their main consoles and Wii U as a secondary console. People who don't own a PS360 or Wii U and they're not a die hard Nintendo fan will more than likely go towards the console that is cheaper, has a large library, and still has games coming out for it.
The Wii U is marginally more powerful than the PS360, so third party games not on the PS4/NextBox, but on the Wii U, are more than likely also going to be on the PS360 because they're so similar in quality.
All Sony and Microsoft have to do is push promoting the large backlog of games on the PS360 for those that don't own the console. Paired with a lower price than the Wii U, I'd see most people going for the consoles with more games rather than the new console. There's a reason they probably don't own an HD console in the first place.
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