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They could already do that with 3DS/WiiU for the most part.

It could never be a fully contained single system as to do each correctly, they'd have to be sold seperately to be profitable or both at a price far higher than Nintendo would be comfortable with as a single system.

However, they do need to follow Sony's lead in this arena and have a fully unified system.

There is no reason VC games need to be sold separated between 3DS and WiiU and likely no reason nearly all 3DS digital content shouldn't be shared with WiiU.

I hope that as Nintendo begins to merge their online structure (eShop is already one large shop, miiverse is coming, etc) that they realize the great benefit in having it all essentially one big portal.

They need to focus on allow content to easily flow between the devices where applicable. However, the reason Sony is able to do it for Vita after the PS4 launches is because they bought Gaikai and are essentially streaming the content from your PS4 to your Vita, making the weaker Vita hardware a non-issue. Nintendo doesn't have that capability at the moment. Maybe they are building up to it considering WiiU is heavily web-service based already.

Though with the merging of their hardware business into a single entity, its clear Nintendo is working towards a lot of inter-connectivity between the hardware branches.