Well, let's look at it this way. When Wada joined Square-Enix, he had zero experience in the games industry. He was a money man (I think he actually came straight from corporate banking) who was fast-tracked to the CEO position within a year of joining. It was a recipe for disaster.
So if a project director goes to him and says they want to incorporate something into their next big budget title, his response would be "How much does it cost?". Fair enough you might think, but unfortunately his lack of experience in the industry almost certainly meant that he wouldn't be able to judge whether the cost would have any benefit for the project.
Instead we get the last decade of games from SE. Numerous shameless remakes (which is actually somewhat fair enough considering their original quality), adapting horribly to new development techniques/technology and ruining what little market share they had in the subscription MMO scene with FF XIV. The one light is that they've managed to fuel some Western expansion in the acquisition of Eidos.
All in all, it's shocking they kept him as CEO for 13 years.
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