PS4 is the only named device in the whole survey! If you ask someone if they want an Xbox 720 or some generic camera thingy, they are all going to choose the Xbox720. Brand is important!
If asked if I want a Nikon D4 or an Xbox 720 I'd choose the Nikon D4. Why, because if I decided I didn't like it I could always sell it and buy a 720, a PS4, a spare Wii U, a new gaming PC, a 65 inch plasma and still have change :)







