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There is nothing and I do mean nothing, that does not offend someone. In this case you cannot rightfully know "who" you are going to offend of your customers, so you have only those in your office to go on.

Should everyone's "offendedness" be treated equally? Sure. Should you act on everyone being offended? No. Nothing would ever get done.

With your Fund Christian vs the Homosexual reference, the answer should always be yes.