'Women are the new core,' says Microsoft narrative designer

[Machiavellian]

rutea7 said:

enrageorange said:

rutea7 said:
Funny... Women have been accounted as core market in Asian countries since like always. There hasn't been exactly a lack of strong female leads. There could be more but I don't feel there's a lack.
Ubisoft did great with Aveline in ACIII: Liberation, Lara Croft just got "reborn", Lightning is a strong character and there's plenty more.

Is Microsoft just opening up to this? Maybe they have a new IP with a female protagonist. Let's hope its not kinect yoga.

You  named 3 female lead games. Now think of all the male lead games. I could name 10 new games that came out in just the last 2 weeks. Obviously we can't expect an even 50/50 ratio. That simply isn't the ratio of core female gamers vs male gamers. But it needs to be better than 95/5 which it currently is.

No it doesnt cause women dont need to play female characters just like men dont need to play only male characters.

I would counter your point in stating that only playing male and white male characters limits the creative story parts of games and make them very stereotypical.  I would believe that women would like to see portrayals of women with strong leads that express a women point of view instead of a character swap where you could put a male character in the same role and you would not know the difference.  

Case in point would be a game like God of War.  How exactly would a game like that be made if the lead was a women.  How would the story change and plot points.  It would actually be very interesting if we could see such a game.  There are a lot of very good women writters who I believe would love a chance to create such a character in a game but the chances are slim the way the industry is right now.  Thank goodness CD made Tomb Raider lead a women but even they still protray the character mostly male, at least the previous games I have not played the latest one to make a determination on that one.