I think paying for third party exclusives and publish them (W101, Monster Hunter, Bayonetta, SMTxFE, Lego City, Ninja Gaiden) is Nintendo's new way to differentiate themselfs from the competition. Nintendo already knows they won't get good third party support and it has been that way since the N64 for no apparent reason. Third party just prefer Sony/Microsoft to release their AAA games on. Nintendo already tried to follow in Sony's footsteps with the Gamecube, but they failed hard. Gamecube had both (more than mediocre) third party support plus Nintendo games. It still sold like crap (especially compared with PS2). Also, Nintendo hasn't the financial power to convince third party to port their games to Nintendo consoles.
Something tells me those aren't the only games Nintendo's ''stealing'' to be their exclusives. Look at the amazing line-up of 3DS. So many exclusives and it sells wonderful. I hope they'll announce more exclusives like Bayonetta 2 soon or at E3. I actually like this approach of Nintendo more then when they try to get multiplatform games. I can play those games on my PC anyway. I love Nintendo exclusives way more than Sony/Microsoft exclusives. With a Wii U and a strong PC I think I'm already ready for the next generation.
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