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superchunk said:

Put this into perspective with just the last coulple COD game and NSMBWii.

CODBlops2

  X360 PS3 WiiU PC TOTAL
Userbase 74m 73m 3m 100m+ 250m+
Sales 12m 10m 0.2m 1m 23.2m
Sales % 16% 14% 7% 1% 9%

CODMW3

  X360 PS3 Wii PC TOTAL
Userbase 74m 73m 99m 100m+ 346m+
Sales 15m 13m 1m 2m 31m
Sales % 20% 18% 1% 2% 9%

NSMBWii

  Wii
Userbase 99m
Sales 27m
Sales % 27%

"Mario games" have 99m possible userbase vs over 350m. That's over 3x the possible number of purchasers. YET, their games can and often do still outsell COD on game by game basis on both raw number of sales and especially % of sales to its potential user base (even if you remove PC).

How can anyone argue that Mario is not the video game king?

I shall question your logic. First, you compare a game doesn't even have 6 six on the market (BO2) to a 2009 game (NSMBWii). If you take time into account, BO2 is much, much stronger than NSMBWii.

Mario games having a lesser possible user base doesn't mean much : PS360 owners have a choice between many games in a full array of genres, so it's only normal that one game would have a smaller sales/user base ratio. Wii owners don't have that kind rich library, and many of them probably hardly know there are games beyond mario.

Ultimately, I want to add a new point. In economics you don't just consider units, but value. A CoD game costs 20€ more than your average mario game, not to mention the extra revenue that comes from the DLCs.

For all those reasons, it is clear that Call of Duty is a much bigger business than mario.