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pezus said:

I think people may actually be understating CoD's presence in pop culture or its presence in the public's mind. CoD is huge, and it gets a huge media attention every time a new one is about to come out. Nowadays you almost never hear a young gamer talking about Mario on the street, they talk about "Black Ops" or "Modern Warfare".

All those young gamers still know who Mario is, yeah?

Edit: As an example I would like to say that whenever anyone brings up Mario in one of my classes (for some reason) everyone (and I do mean everyone) says how much they love to play those Mario games and how much fun they are. (Even those so called Core-Gamers in my class.)