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Yes... off topic: i just love those toe to toe's rivalries that's happening between the PS3 and X360 which make each company at the edge of their feet trying to outdo one another each time they get the chance, since it changed Sony's cocky Attitude towards their competition and really brought their A game to the plate with all those 1st party exclusives that they're pumping each year. its good and healthy for the market since:

A.competition benefits the customer.
B.competition always bring the best of both companies.

btw i don't actually remember 2 companies facing and being too close to each other like this except when the WWF and WCW used to compete for ratings back in the 90's which ultimately led to the monday night wars and the birth of the Attitude Era which put wrestling on the map and became very popular and mainstream.