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Nsanity said:

This post from another forum pretty much sums it up:

"Gears 3 = 6 days of sales
  Gears J = 3 days


September release vs March release

10x less marketing, second team development. And even with 1/4 sales of Gears 3, Judgment took the 1 spot"

@bold
Can't the same be said for God of War 3 and Ascension?

Also didn't Gears 3 get a huge delay? So those pre-orders stacked up as there was already tons of marketing and promotional videos out there. The result of that was the not very sexy legs. The game was extremly front-loaded.