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mutantclown on 24 March 2013
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bananaking21 said:
Max King of the Wild said:
bananaking21 said:
mutantclown said:

Since not many people noticed the Wii U is a totally new Nintendo console, if I were Nintendo I would prepare a total re-launch this fall to fight the arrival of the next-gen consoles. I would re-brand the console "Nintendo Ultra" redesign it with an internal HDD, optical audio output, 5.1 dolby/DTS support and ethernet, USB 3.0. I would make a serious effort and investment to make the Nintendo Network faster and better in every way. I would also make sure to have a new 3D Mario for the re-launch. The prices would stay the same, $300 and $350, HDD capacity matching the ones offered by the competition. I would phase out Wii U, and re-brand and re-release the existing Wii U library as Nintendo Ultra games. It seems desperate, but I think it's better than cutting the prices. Let's face it, the Wii U has a serious branding and positioning problem, cutting the price won't help it and some new games won't be enough in the long run.


did anything like that drastic ever happen in the video game industry before?



Ps3 slim would be the only thing close. However, Ps3 wasn't as bad off as the Wii U is.

but they didnt rebrand the console with the ps3 slim. they gave it a new model gave it a strong software release schedule and a new marketing campaign. its no where near drastic mutanclown suggested


Desperate times call for desperate measures.  It all depends on what Nintendo wishes to do with their console. If they want to let it go down the path it's on since launch, and ultimately fail what they (alledgedly) set out to do -repeat Wii's success and this time bring the third parties on board- then I think they will just cut their losses and the end of the day and let Wii U go down as another Gamecube/Dreamcast. They will pull it out of the market in 4 years and probably won't have huge losses since they played it safe (as usual) with their hardware which is only being sold at a tiny loss (by next year it should be profitable even with a $50 price cut). I'm pretty sure in a year or two they will start research for a new console and will try to read the consumer better and assess the market more carefully, and hopefully will come up with another gaming revelation that is diametrically opposite of where videogames are going. I think they will keep going through this cycle until they come against a wall and are forced to change their philosophy or maybe partner up with another electronics giant.