Since not many people noticed the Wii U is a totally new Nintendo console, if I were Nintendo I would prepare a total re-launch this fall to fight the arrival of the next-gen consoles. I would re-brand the console "Nintendo Ultra" redesign it with an internal HDD, optical audio output, 5.1 dolby/DTS support and ethernet, USB 3.0. I would make a serious effort and investment to make the Nintendo Network faster and better in every way. I would also make sure to have a new 3D Mario for the re-launch. The prices would stay the same, $300 and $350, HDD capacity matching the ones offered by the competition. I would phase out Wii U, and re-brand and re-release the existing Wii U library as Nintendo Ultra games. It seems desperate, but I think it's better than cutting the prices. Let's face it, the Wii U has a serious branding and positioning problem, cutting the price won't help it and some new games won't be enough in the long run.
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