Console market grows 43% in Brazil and reaches R$ 1 billion

[Rogerioandrade]

kowenicki said:

About £500m all in?

So about half the size of the Spanish market... I'm amazed its so small after Ethomaz telling me it was so huge. Should be growing well though, which is good news for all concerned. (especially xbox from what I hear)

Yep. The thing is.. Brazilian tax laws are  complicated (sometimes even irrational) and our government, unfortunately, is still too narrow-minded to give the videogame market the incentives it deserves. This is a big country with a lot of demand, but due to those problems videogames are a way more expensive here: A 32Gb WiiU costs about U$ 700 in Brazil,  double the price of Europe/USA. In a country where the average yearly income is only U$ 11.000, its not an acessible entertainment media for most brazilians.

We still hope for a better future, though... we´re always hoping. And we´re loyal customers.