The Xbox sold due to Microsoft winning the price war against Sony and having all the multiplats and timed exclusives. They also primed themselves for a victorious first half by taking exclusivity of Tekken, GTA and FF from Sony in 2008 at E3 which was pretty much their only good E3 they've had this gen. That was what it was initially and secondly, because of word of mouth and marketing due to a revamped Xbox Live. They got friends to buy consoles because of friends and even though friends might like other consoles they have the Xbox to game with another friend. That might all change when they hear that Sony has online on par in a new gen thats free and they can get their hands on it. People finding more reasons to pay for Xbox Live Gold out outside of multiplayer is debatable. I am sure the majority wouldnt because they wouldn't be forced to.
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