sony is no longer a premium brand. they are a good brand at a good value. the sooner sony understands this the better.
the way ps3 has taken control of the market late gen should be a strong indicator their strat is working. sony needs to improve their service but they shouldn't try to outdo MS. their $60 a year is already too high. all sony needs to do is watch MS's arrogance take hold when they raise their price again and hold out open arms for the defectors.
sadly sony will probably introduce a high priced service..








