| Max King of the Wild said:
Did I forget that? 50-120mil WW means 10-20mil in Japan... so they break even with entire development and Japans marketing in Japan alone and the rest of the world just needs to cover marketing. That rule of thumb is the most retarded thing I've heard. The rule of thumb is have your economist do a function of costs and find the optimal cost to maximize return. There is a rule of deminishing returns that says at certain point more marketing would just mean your spending more money. I may have over exagerated the length it would take but the majority (95%) of those 1.9mil were at full price (obviously you just need to look at FW compared to total) so that means 95mil in Japan alone. Left to make up ~50mil in the rest of the world which would be a piece of cake. |
I read it in an article writen by a guy that was in the industry a few years ago, it seems to hold up from what I have seen from actual budget numbers that have been released for example http://digitalbattle.com/2007/02/03/capcom-spent-20-million-on-lost-planet-marketing/. generally the bigger the game the greater percentage of your total budget will be marketing, COD: MW2 had a production budget of ~$40-50m and marketing budget of ~$200m for example http://latimesblogs.latimes.com/money_co/2009/11/-video-game-call-of-duty-modern-warfare-2-gets-hollywoodscale-launch.html. Tim Schafer also claims marketing budget often being 200% of the production budget http://www.cinemablend.com/games/Tim-Schafer-Compares-Past-Video-Game-Budgets-Current-Budgets-39474.html.
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