By using this site, you agree to our Privacy Policy and our Terms of Use. Close
fillet on 16 March 2013
Edit Thread
czecherychestnut said:
fillet said:

Why does everyone take this so personally. This is a businessman defending his business decisions that were made for business reasons. i.e - he's credible as nvidia like any other company like money.

His comments are a little exaggerated, for the GPU. To expect GTX680 performance or anywhere near it in a console is a bit much and simply can't be done at a decent price level, or even TDP on the heat/power side of things. The CPU part, he's likely pretty close with his statement there, but CPU isn't as important as GPU by a long way once it's at a certain level.

Point is that he's not "bitter" and saying as such just makes you look like you don't really understand much about comments made by a rep from a business who deals with this stuff.

I'm sure the CEO of McDonald's franchise operations (if such a thing exists) would have similarly derrogatory remarks about the direction Burger King is taking their business, you can be quite sure that they wouldn't be "bitter" or actually lie but you're going to get an opinion that is centric to McDonald's business direction and biased in that direction.

In fact OP, you should be ashamed really for using the word "bitterness", it's really not helpful and gives totally the wrong impression than what is actually being discussed here. You haven't explained why you have used the word and it just riles up hate from the usual suspects.

Problem is he is a spokesman for nVidia, it doesn't matter what he personally feels regarding this, all that matters is how the average Joe Bloggs perceives his comments, and from the comments I've read on many tech sites, he comes across as 'bitter' which then reflects back on nVidia. He would have been far better off by not saying anything and not drawing attention to the issue. You don't hear the CEO of macca's slagging off their competition, in fact you don't hear them mention the competition at all, why give them free advertising?

This whole comparing the PS4 CPU to a PC is silly anyway. Yes, Jaguar is fairly low end, its a Brazos replacement designed for low-power applications. However, the fact that its directly attached to a powerful ~HD78XX class GPU through an extremely high bandwidth memory bus, the fact it has unified memory addresses means the CPU and GPU can work on the same data without having to shuffle the data across a PCI-E connection into separate buckets of memory marks a massive departure from the PC architecture. Through OpenCL, you have this seamless ability to balance compute on both the CPU and GPU, using the same memory structures, the PS4 architecture (and assuming the 720 as well if it uses the same) are just not comparable, even before you factor in the benefits of a set target platform for which you can heavily optimise code.


I agree with you basically, apart from the bitterness bit. I don't think most educated people believe this guy is bitter at all. It's PR pure and simple, he's defending his companies business decsion in an agressive fashion. That's got nothing to do with being bitter and much more to do with a strategy.

At the end of the day. they would likely have said the same thing about the original Xbox 360 if asked about it, after all MS stopped working with nvidia due to the massive licensing costs of the GPU in original Xbox that didn't go down chronologically, nvidia god a good deal. Maybe Sony had a similar stuffing with the PS3...

Who knows, end of day though, comes back to PR and business - not bitterness, that implies it's personal which is just silly. Sure you can expect a journalist with an agenda to paint a picture like that, after all it makes the story more interesting and damning.

Reality is much less interesting though.