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Of course nVidia would say this, they aren't involved in the console's production and their market is those of us who build gaming PCs. Those who want raw power will always go PC, consoles are not even in the competition. I know I only buy consoles for the exclusive games.

They don't understand the console market, and the average console buyer. Those who can't be bothered to build and maintain a high end gaming PC don't care about their latest video card.