How did this thread come about?
Anyway, if you want to measure presentation objectively then you have to set criteria and limits which I haven't seen done in this thread. Even then, the criteria you choose is going to be skewed so (as FOX mentions earlier) you need to take into account what the purpose and motivations behind the presentation in a game actually are. Without setting these criteria your views on art-style or presentation are entirely subjective.
As for gameplay, that's far more mechanics based and is easier to measure objectively because the criteria are usually already set by the genre. There are literally hundreds of gameplay reference points in any given game genre. The same can't be said of presentation (just look at the differences between Borderlands 2 and CoD).
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