PS Vita Is 'Niche', Has Little Future Despite Price-Cut - Pachter

[DraconianAC]

Akvod said:

DraconianAC said:
I thought niche markets were a good thing. If one can find the right niche, a product can survive as long as one creates a loyal following. Once that happens, one would expect for word of mouth (a type of marketing) to help in future sales. Vinyl is nice example, but Sony needs to play it right.

Typically niche strategies are associated with price premiums, due to the focused targeting. Vita had a price drop.

http://en.wikipedia.org/wiki/Niche_market

Thanks for the insitefull reply. It helped me change my understanding of what a niche market is.