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I actually think that its more of a benefit for Sony to just be a publisher of the devs that make PS exclusives. My reasoning:

1 - Sony tends to look at other trends and build on them (example: Move controller emulates the Wii remote idea) If they became a periphreal company for another system, like Nintendo, they could build off of Nintendo's concepts and provide new insight for their system, without the burden of developing consoles.

2 - While Sony publishes a lot of games, they don't have a ton in the way of 1st party developers. Thus they have less physical overhead as far as re-training developers, where Nintendo has several 1st party branches that would have to be retrained for entirely new hardware and interfaces.

3 - Sony is great at marketing, so they have the reach, but their hardware division operates at a loss. Going publisher-only would allow them to dramatically increase their profits and strengthen their stocks.

I don't suggest the same for Microsoft, mostly because MS builds on PC ideas, and they can port most games fairly easily between the PC and Xbox, so they have 2 viable hardware markets already.



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