4.1 — Nintendo's number to remember

[Gamerace]

While I can't support JLs mystical and rather unscientific 4.1 number, I do agree that Nintendo will massively increase production.

They have lost untold millions already by not being able to meet demand. Every Wii sold is potential games sold too. And they could have sold vastly more Wiis if they were on the market.

Now, let's assume the pundits are right. Wii is a fad. Well, what's a fad? Something that sells massively for 1 - 5 years and then demand vapourizes. So even taking the critics stance, Nintendo needs to sell massively more units NOW while the fad is on.

If it's not a fad, then demand is just enormous and they need to not only meet it, but start exceeding it so they can more into new markets.

At 1.8m now, they are still not even close to meeting demand, in the slow selling season. So they need to increase (a lot) to meet basic demand, increase to meet demand generated by games like SSBB, WiiFit, Mario Kart, Animal Crossing, Pikmin and Kirby... Ok, maybe not Kirby, but I love him anyway. Plus any other surprises Nintendo has up their sleeves.

On top of that, they need to increase supply so they can stockpile and then launch in China/India/Korea, etc. Piracy is less an issue for Nintendo since they sell the consoles themselves at a profit.

On top of that, they need to stockpile for the holidays!

So really, with all that considered, is doubling their production to risky for conservative Nintendo? Or just plain common sense?