Sony Japan president: PS Vita sales have increased four-fold

[Chandler]

outlawauron said:

Chandler said:

Heavenly_King said:
well, I think he is talking about shipments. So if they ship normally 20k, now it would be like 80k, and all is sold out at the stores :)

How can they possibly ship 20k a week "normally" when they only sold like 5-10k units per week for about a year?

It's like they had a price cut coming and we're stockpiling retailers with units. There are also 2 different models in 4 different colors and you have to have stock of each one. We know this didn't happen entirely because there was several sellouts. In all liklihood, the only data Sony could have at this short notice is just retailers requesting more units. Nothing to really derive a whole lot from.

I see two options with shipment numbers. First, four time of their normal shipment rates, which will be in no way 20k units per week since retailers would have vitas coming out of their asses by now. Second, 4 times increase of their pre-price cut shipment numbers, which are probably considerably higher due to new color shipping and channel stuffing in preparation for the increased demand. The second option sounds honestly unlikely because I think the rep would have mentioned something like that because he is underselling the numbers when he doesn't mention ist and I don't think Sony is known for underselling.

 

 

Bottom line is we don't know what number he derived his increase from, so let's wait for wednesday.