Veknoid_Outcast said:
I think the best word for that is "presentation," i.e., story, art direction, music, even things like title screen and instruction manual -- anything that draws the player into the game. |
I'd use the word if I didn't dislike it, believe me. Problem I find with that word is that it has a connotation of superficiality, which is incorrect in my understanding of a great story, world, music, art direction. These are all things that draw me into a game quite deeply.