Microsoft has sold Atlas to Facebook.

[darkknightkryta]

kowenicki said:

darkknightkryta said:

disolitude said:

darkknightkryta said:
What's Atlas and why is it worth 6.3 billion dollars?

It's an ad server and it isn't worth 6 billion dollars. Atlas was worth 500 million tops when it was bought as part of aQuantive bundle.

All those lovely banners you see on this site and all other are served by ad servers which count impressions clicks, target ads to specific demographics and collect data. Glorious data!!!

Then why did it cost Microsoft 6 billion dollars? 

It didn't. It was part of a much bigger deal that cost 6bn

I'm still confused here.  So they bought the parent company then?