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I think this media approach towards Nintendo is related to the infancy of the videogame journalism as well. People hate Nintendo because their games are aimed to a broader audience - families and kids, while videogame sites and magazines insist in responding that games should be focused on adult content only, and some developers accept that approach.
I believe that this whole idea of videogames as just products for adults is somewhat dumb and pointless. While people still believe in this idea, games are doomed to be an entertainment niche market forever, unlike movies,tv and music, which are universally accepted.

Another thing that Ive been thinking, is that maybe it´s just about money. Nintendo has 23 of the 25 best sold games of all-time. Like it or not, their games are extremely popular and no company has never matched their achievements in popularity and universal appeal. Maybe developers just want to get rid of them, thinking that they could possibly take Nintendo consumers.... but they forget that Nintendo is such a huge part of this market, that if it collapses anyday you can be sure that the market will collapse as well.