"We all know how Nintendo and their marketing strategies are second to none when it comes to promoting their console."
Sorry, but I don't think that's true at all. In my opinion, they do a poor job at that. The thing is, the strength of their software has always saved Nintendo from their rather poor business practices, and in the case of the Wii, innovative hardware and word of mouth advertising. Things that have been lacking with the Wii U thus far, which has exposed some of their weaknesses.
As for striking when the time is right, it could be argued that the right time is now, before the other consoles release. It doesn't look like that's going to happen, though.
The next crucial period, then, will be next holiday season, when they have no other option than to release strong software and offer some kind of expanded value, either through a price cut, holiday discounts, or high value bundles. Software is going to be key, however, and Nintendo really has to throw some hay-makers. If they don't, then they'll be losing potential customers to Sony or Microsoft.
