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I don't think that this would be necessery.
Its crucial for Nintendo to SHOW people the difference to the original Wii. I do see ads here and there but thats just isn't enough..

I think they need a full first party title and use THAT in massive advertisments to really show the wii u is their new console.

Other than that they kept the Wii part for providing recognition. Now that turned out rather too well ;)