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The Wii U doesn't have enough casual titles ATM. (only Mario/Land...) wait a little more for games like Wii Fit U, party games etc along with respective TV ads.. Also, a 50$ dropped would help. Casuals are simply waiting, they aren't going anywhere else as I don't see them buying a 500$ console.
Wii U has been out for 4 months, you can't judge a console that quickly, especially when you know the 2 upcoming consoles will mostly focus on graphics and so said ''hardcore players''. No casual want to shove that much money just to play Zumba with more pixels!