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"...maybe we're a little behind the numbers we originally pictured"

I know I'm beating a dead horse, but, ......there is something about Sony's PR, that just doesn't 'click'.
I mean, where are all those "within our low ends of expectations", they were really going to wait for a year and then evaluate it's success? That's just pathetic.
It doesn't have to sell millions, nor dominate the handheld of 'the other' company, but you just can't tell everybody that everything is within control when clearly sales are shit.