Sony admits Vita is "a little behind the numbers we originally pictured"

[VGKing]

badgenome said:

NiKKoM said:

i don't know.. I think he missed the memory card price.. since they ain't lowering that...

Research takes time.

They were waiting to drop the price once PS Vita production costs dropped and once there were some compelling games coming out like Phantasy Star Online 2 and Soul Sacrifice. Timing is everything and just randomly dropping the price would probably  have done more harm than good.