Have you ever seen another console get as much media attention as the PS4 is getting before its annoucement?

[osed125]

Max King of the Wild said:

osed125 said:

Max King of the Wild said:
People saying it's only from the gaming community obviously don't know about the ads they've been releasing today

I haven't seen them. But that's called marketing not hype. 

Places to look, twitter, facebook, soccer games, youtube, and news articles

Exactly, that's just simple marketing that has been around all the time. Sony is paying this websites and the FIFA to have their ads in there (Twitter and Facebook are free). The "hype" comes when a website (that's not gaming related) talks about and praise the new system. When people (not gamers) go out of their way to post a comment on Facebook or Twitter about the console then it becomes hyping. 

The number of ads does not reflect the hype of people since those are being paid by Sony (or any other company for that matter).

Edit: I want to know this news articles you are speaking off. In most non-gaming realted websites I have only seen 1 article mentioning that Sony announced a conference that may be about the PS4...and that's it, no mention of the PS4 (or the conference) was given after.