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Microsoft most likely had a few scenarios mapped out. Like what they would do if Sony decided to wait and what they would do if Sony went first.

Sony needs to be careful at what they announce at this event because Microsoft can adjust (at least try to) prices and release dates depending on what Sony does. I still think Sony will release in November and Microsoft will go in September. Microsoft will have a 2 month jump on games like GTA and Splinter Cell on the next Xbox.