Wait, why you have this ridiculous font on the spine of Skyward Sword in the US?
OT:
They know full well Wii and WiiU are different consoles.
Concerning the price; it's correct if you follow the prices on the sticker. They calculate full retail price for the games and the included accessories (WiiMote & Nunchuck, Screen Filter, Stylus pack) on top of the WiiU's deluxe edition full retail price. If I read it correctly, they're even giving $50 discount!
All in all, it's not a strange price for a new next-gen system, three games (NintendoLand in the original bundle), an extra controller and some other random accessories. Yes, it is a hefty sum to fork over all at once .